The Gründerschmieder of KIT Karlsruhe wanted a video that explains what they do, that promotes their competition of ideas and that reminds students that university is the best time to found a start-up.
They didn't want it to be lame or boring, it should be gender neutral, funny, and the audience should be motivated and empoweredto participate in entering their ideas to the competition.
STORYBOARD (SELECTED FRAMES)
CHARACTER DESIGNS
